Posted by John Pisciotta on Feb 1, 2010
John Mackey’s Conscious Capitalism. This is the full version of an hour-long conversation with Mackey.

Posted by John Pisciotta on Jan 22, 2010
One of my favorite authors, observers, and thinkers, Richard Florida, on Nashville, as the center of the Music Business 2.0 /”Nashville the Silicon Valley of the music business”. I believe Richard is right in much of his thinking. Increasingly, Nashville sits at the intersection of music, technology, and innovation.
It’s turned into the Silicon Valley of the music business, combining the best institutions, the best infrastructure, and the best talent. And, like Silicon Valley’s broad reach across many high-tech fields from hardware to software, biotech to green energy, Nashville has become the center for multiple musical genres from country and gospel to rock and pop, attracting top talent from across the United States and the globe.
Posted by John Pisciotta on Jan 11, 2010
Hi friends, here is a 10 minute poll to gather honest information from music professionals specifically as it relates to Film and TV, and advertising uses of your catalog of music. When you have time I would love to hear your thoughts. Truly, exciting times before us.

Posted by John Pisciotta on Jan 9, 2010
How did I just now discover
Joe’s Goals?? Inspired somewhat by Benjamin Franklin’s 13 Virtues.

Posted by John Pisciotta on Jan 1, 2010
I hope you had a great decade… What Impossible things will we attempt and achieve this coming decade?

Posted by John Pisciotta on Dec 23, 2009
Going though notes from this year, there were a few quotes that made me stop, consider, and think. Here are a handful of favorites.
1-”You are remembered for the rules you break.” Douglas MacArthur
2-”If we all did the things we are capable of doing, we would literally astound ourselves.” Thomas A. Edison
3-”99% of who we are is invisible.” -Buckminster Fuller
4-”He was as great as a man can be without morality.” Alexis de Tocqueville
5-”Our greatest weakness lies in giving up.” Edison
6-”We don’t believe something by merely saying we believe it, or even when we believe that we believe it. We believe something when we act as if it were true.” -Dallas Willard
7-”The democracy will cease to exist when you take away from those who are willing to work and give to those who would not.” Thomas Jefferson
8-”Discontent is the first necessity of progress.” Thomas A. Edison
9-”Life is to entered upon with courage.” Alexis de Tocqueville
Posted by John Pisciotta on Dec 17, 2009
Top 10 Quotes on Leadership from 2009
“The world doesn’t need more great leaders. The world needs more great people who lead.”
“What is the one thing you could do, that seems impossible to do, that if you did, would change your life?”
“The natural condition of man to go to sleep and become a machine, to actually avoid being conscious.” Gerber
“The most important work we will ever do is before us.”
Small minds talk about people
Average minds talk about events
Great minds talk about ideas
Uncommon minds act and execute on the right Ideas
“There is a inverse relationship between control and trust.” Jeff Jarvis:
“a good idea implemented today is better than a perfect idea implemented tomorrow’ Gen. Patton
“Success in marriage is more than finding the right person. It’s becoming the right person.”
“The essence of leadership is to master change.” Carly Fiorina
“Most people have the will to win, few have the will to prepare to win.” ~ Bobby Knight
Closing the books on the year, going through notebooks, thoughts, quotes and documents from a historic year. Here are a few that struck me as important, remarkable, or truthful. Not in any real order, here they are. What are yours?
My top 10 quotes on leadership from 2009:
- “The world doesn’t need more great leaders. The world needs more great people who lead.”
- “What is the one thing you could do, that seems impossible to do, that if you did, would change your life?”
- “The natural condition of man to go to sleep and become a machine, to actually avoid being conscious.” ~ Michael Gerber
- “The most important work we will ever do is before us.”
- Small minds talk about people-Average minds talk about events-Great minds talk about ideas-Uncommon minds act and execute on the right Ideas
- “There is a inverse relationship between control and trust.” ~ Jeff Jarvis
- “A good idea implemented today is better than a perfect idea implemented tomorrow’ ~ Gen. Patton
- “Success in marriage is more than finding the right person. It’s becoming the right person.”
- “The essence of leadership is to master change.” ~ Carly Fiorina
- “Most people have the will to win, few have the will to prepare to win.” ~ Bobby Knight
Posted by John Pisciotta on Dec 14, 2009
Part # 2 of The 4 types of Talent Multipliers.
10 Business Books of 2009
What Would Google Do?
~ Jeff Jarvis (Author)
http://www.amazon.com/What-Would-Google-Jeff-Jarvis/dp/0061709719/ref=sr_1_1?ie=UTF8&s=books&qid=1260814829&sr=1-1
Ready, Fire, Aim
http://www.amazon.com/Ready-Fire-Aim-Million-Agora/dp/0470182024/ref=sr_1_1?ie=UTF8&s=books&qid=1260814864&sr=1-1
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Hardcover)
~ W. Chan Kim , Renée Mauborgne
http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190/ref=sr_1_1?ie=UTF8&s=books&qid=1260814900&sr=1-1-spell
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry (Hardcover)
~ Marc Benioff (Author), Carlye Adler (Author)
http://www.audible.com/adbl/site/products/ProductDetail.jsp?productID=BK_ADBL_001285&BV_UseBVCookie=Yes
The Map of Innovation: Creating Something Out of Nothing (Hardcover)
~ Kevin O’Connor (Author), Paul B. Brown (Author)
http://www.amazon.com/Map-Innovation-Creating-Something-Nothing/dp/1400048311/ref=sr_1_1?ie=UTF8&s=books&qid=1260816139&sr=1-1
Running with the Giants: What the Old Testament Heroes Want You to Know About Life and Leadership
http://www.amazon.com/Running-Giants-Testament-Heroes-Leadership/dp/0446530697/ref=sr_1_1?ie=UTF8&s=books&qid=1260815007&sr=1-1
Blink: The Power of Thinking Without Thinking (Paperback)
~ Malcolm Gladwell (Author) “In September of 1983, an art dealer by the name of Gianfranco Becchina approached
http://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669/ref=sr_1_1?ie=UTF8&s=books&qid=1260815382&sr=1-1
Team of Rivals: The Political Genius of Abraham Lincoln
http://www.amazon.com/Team-Rivals-Political-Abraham-Lincoln/dp/0684824906/ref=sr_1_1?ie=UTF8&s=books&qid=1260815048&sr=1-1
The Cluetrain Manifesto: The End of Business as Usual (Paperback)
~ Christopher Locke (Author), Rick Levine (Author), Doc Searls (Author), David Weinberger (Author)
http://www.amazon.com/Cluetrain-Manifesto-End-Business-Usual/dp/0738204315/ref=sr_1_1?ie=UTF8&s=books&qid=1260815446&sr=1-1
Diary and Observations of Thomas Alva Edison
http://www.amazon.com/Diary-Observations-Thomas-Alva-Edison/dp/0802224342/ref=sr_1_2?ie=UTF8&s=books&qid=1260814749&sr=8-2
Bringing Your Business to Life: The Four Virtues That Will Help You Build a Better Business and a Better Life (Hardcover)
~ Jeffrey Cornwall (Author), Michael Naughton (Author)
http://www.amazon.com/Bringing-Your-Business-Life-Virtues/dp/0830745939/ref=sr_1_1?ie=UTF8&s=books&qid=1260815284&sr=1-1
Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
http://www.amazon.com/Primalbranding-Create-Zealots-Company-Future/dp/074327797X/ref=sr_1_1?ie=UTF8&s=books&qid=1260815170&sr=1-1
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm (Hardcover)
~ Verne Harnish (Author) “Executive Summary:
http://www.amazon.com/Mastering-Rockefeller-Habits-Increase-Growing/dp/1590790154/ref=sr_1_1?ie=UTF8&s=books&qid=1260815933&sr=8-1
#3 TALENT ADDERS, Talent Adders, adders have the ability to make deposits in people, their ability or talent. So what do you do? Are you an ADDRER, Do you build people up, encourage people, build into people.
Their Trait is Help
Their kryptonite is CHANGE
I have found that people will gravitae towrds and fall into one of 4 distinct groups ADDERS, SUBTRACTORs, DIVIDERS, MULTIPLIERS. I base this on measuring these factors. 1. How talent is affected by people around them. 2. How people communincate to others.
Type #1 TALENT SUBTRACTORS? Lets start with the most popular, Subtractors. Subrtractors can look and act like adders, even encouraging at times but when it comes to action, they will usually fall off fast. They will often “believe” in something or have religious “code” in their language. Often interested in ideas and discussing them, but fall of quickly at execution and results. Subtractors will often gravitate towards gossip and sometimes take the shape of worriers or drama queens with the trajectory being inwards. Subtractors will have subtle fear of tomorrow, and their ability to act and affect it positively. So how does this affect talent and being a talent subtractors? Subtractors words and life, subtly tear down people, and what they attempt. They rate high in ideation and conversation, but very low in action, vision and courage. This is born out in the people around them.
Their key distinctive trait: Subtly
Their key result: Inaction
Trajectory: Inwards
Their kryptonite: Something being asked or expected from them.
#2 TALENT DIVIDERS, Ive have heard them described as energy vampires, these lonely few, usually suck the air out a room, The usually discount, undermine, speak Down to people. peoples gifts, Maybe you’ve met one.
Their Trait is Pity
Their kryptonite is Responsibility
#4. TALENT MULTIPLIERS are a interesting bunch, they thrive on creating opportunities for the people around them. Multipliers look for ways to connect dots for people around them. Multipliers are different than Adders in a few ways. In commitment, in strategy, Follow though and vision. Multipliers take a long term approach, Planting, Growing Watering, Harvesting. Multipliers are usually able to focus for long periods of time, and bring in tense amounts of energy to work.
What Drives a MULTIPLIER: Bringing teams together, Building infrastructure, and Pressing Play.
Their key distinctive trait: Momentum
An example in History: Edison, Trump,
Their key result: Results, Action, Fruit
Trajectory: Outward Team Focused, Other-centered
Their kryptonite: DOUBT
How would you describe yourself, your tribe, the people around you? ADDER, Subtractor, DIVIDER, or MULTIPLIER.
Leading teams authors, artists, in using their gifts fearlessly
Here you go, my top 10 business books read in 2009. I’m sure I’ve left some out, but these are the ones that affected me the most. What are yours?

1-What Would Google Do? ~ Jeff Jarvis
2-Ready, Fire, Aim: ~ Michael Masterson
3-Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant ~ W. Chan Kim , Renée Mauborgne
4-Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry ~ Marc Benioff, Carlye Adler
5-The Map of Innovation: Creating Something Out of Nothing ~ Kevin O’Connor , Paul B. Brown
6-Running with the Giants: What the Old Testament Heroes Want You to Know About Life and Leadership
7-Blink: The Power of Thinking Without Thinking ~ Malcolm Gladwell
8-Team of Rivals: The Political Genius of Abraham Lincoln
9-The Cluetrain Manifesto: The End of Business as Usual~ Christopher Locke, Rick Levine, Doc Searls, David Weinberger
10-Diary and Observations of Thomas Alva Edison
11-Bringing Your Business to Life: The Four Virtues That Will Help You Build a Better Business and a Better Life~ Jeffrey Cornwall, Michael Naughton
12-Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future ~ Patrick Hanlon
13-Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm ~ Verne Harnish
Posted by John Pisciotta on Dec 9, 2009

Drucker continues to effect thought leaders, highlights from the Peter Drucker Global Forum
Jim Collins “Drucker used his pen to, rewire the brains of those who wield the swords.”
“Peter Drucker contributed more to the triumph of freedom and free society over totalitarianism, as anyone in the 20th century, including, perhaps, Winston Churchill.”
“Peter Drucker contributed more to the triumph of freedom and free society over totalitarianism, as anyone in the 20th century, including, perhaps, Winston Churchill.”
“The new world is already here, the old world must vanish.”
Stephen Covey, author of The 7 Habits of Highly Effective People, said, “I can find everything I’ve written in Peter’s work, 25 years before I thought of it.”
Read more here The Drucker Forum: Three Messages for Managers
Posted by John Pisciotta on Nov 20, 2009
The Fear Killer “Leading in Fearful Times pt. 2″ – Teaching Friday morning at CEO Fellowship in Brentwood
